# Inviting creators (/docs/brands/creators/inviting-creators)

Bring creators into your brand by email invitation, shareable invite link, or by adding them yourself one at a time or from a CSV.

There are four ways to get a <Term id="creator">creator</Term> onto your roster. Pick the one that fits how you found them.

| Method                                              | Best for                                  | Creator needs a Bloss account?              |
| --------------------------------------------------- | ----------------------------------------- | ------------------------------------------- |
| [Email invitation](#email-invitation)               | One creator you know by email             | Yes — they create one from the link         |
| [Invite link](#invite-links)                        | Sharing in a bio, story, group chat or ad | Yes — they sign in or sign up from the link |
| [Application form](#auto-join-or-application-form)  | Creators who should be approved first     | Yes                                         |
| [Add creators](#add-creators-yourself) (one or CSV) | Tracking creators who aren't on Bloss yet | No                                          |

New creators start as **Trial** if your brand has trials turned on, otherwise as **Active**. See [Trials](/docs/brands/creators/trials).

## Email invitation [#email-invitation]

<Steps>
<Step>

### Open the invite dialog [#open-the-invite-dialog]

Go to **Creators** and click **Invite Creator**.

</Step>
<Step>

### Enter their details [#enter-their-details]

Fill in **Email address** and, optionally, **Creator name** — it pre-fills their creator profile name. Click **Send Invitation**.

</Step>
<Step>

### Share the link if you want to [#share-the-link-if-you-want-to]

Bloss emails the invitation and also shows the join link, copied to your clipboard. You can send the link yourself as well. Click **Invite Another** to keep going, or **Done**.

</Step>
</Steps>

- The invitation **expires after 7 days**.
- You can't invite an email that's already a member of the brand, or one that already has a pending invitation.
- When the creator accepts, you get a **joined the brand** notification.

## Invite links [#invite-links]

An invite link is a reusable URL anyone can use to join as a creator. Manage them on **Invite Links**.

<Screenshot name="brands/invite-links" alt={"Invite Links page with the KPI tiles and two links in the table, one assigned to a creator"} />

### Create a link [#create-a-link]

<Steps>
<Step>

#### Generate it [#generate-it]

On **Invite Links**, click **Generate Link**.

</Step>
<Step>

#### Set the options [#set-the-options]

All fields are optional:

| Field                 | What it does                                                                                                       |
| --------------------- | ------------------------------------------------------------------------------------------------------------------ |
| **Label**             | A name to remember where you shared it, for example "TikTok bio".                                                  |
| **Assign to creator** | Attributes everyone who joins through the link to that creator — use it for referral links.                        |
| **Add to group**      | Adds everyone who joins to a <Term id="creator-group">creator group</Term>. Only shown once your brand has groups. |
| **Max uses**          | How many people can join with it. Blank means unlimited.                                                           |
| **Expiry date**       | The last day it works. Blank means it never expires.                                                               |

</Step>
<Step>

#### Share it [#share-it]

Click **Create Link**. The link is copied to your clipboard. Use **Generate Another** to make more.

</Step>
</Steps>

### Auto-join or application form [#auto-join-or-application-form]

Each link in the table has two copy buttons:

- **Copy auto-join link** — whoever opens it signs in (or creates an account) and joins your brand straight away.
- **Copy application form link (with approval)** — opens your recruitment application form instead. Applicants wait for you to approve them, and the application stays attributed to this link. See [Recruitment](/docs/brands/programs/recruitment).

### Manage links [#manage-links]

The table shows each link's **Label**, assigned **Creator**, **Group** (if you use groups), **Joins**, **Expires** and an **Active** switch.

- **Active** switch: turn a link off without deleting it. Turn it back on any time.
- **Expired** or **Exhausted** pills appear when the expiry date has passed or the link has used up its **Max uses**. Someone opening such a link is told it's unavailable and to ask for a new one.
- Click the creator count under **Joins** to see who joined through the link, with their status. From there, **Create group** turns everyone who joined into a creator group.
- You can change a link's assigned creator or group from the table. A group change only affects people who join from then on.
- **Delete link** stops the link working for good. Creators who already joined aren't affected. This can't be undone.

The tiles at the top show **Total links**, **Active**, **Creators joined** and **Assigned**.

<Callout title="Referral links">

  When a link is assigned to a creator, people who join through it show that
  creator under **Referred By** on their profile. If your brand pays referral
  bonuses, that's how the referrer is credited. See [Referral
  payouts](/docs/brands/payouts/referral-payouts).

</Callout>

## Add creators yourself [#add-creators-yourself]

Use **Add creators** to put creators on your roster without inviting them — for example, to start tracking creators who aren't on Bloss yet. They don't need an account, and they aren't emailed (unless they already have a Bloss account, in which case Bloss tells them they've been added).

Bloss checks that every social handle you enter belongs to a real account before adding anyone. Creators whose handles can't be found are skipped.

Later, the creator can sign up and claim the profile you made. See [Creator claims](/docs/brands/creators/creator-claims).

### One creator [#one-creator]

<Steps>
<Step>

#### Open the dialog [#open-the-dialog]

On **Creators**, click **Add creators**, then the **Single Creator** tab.

</Step>
<Step>

#### Fill it in [#fill-it-in]

Enter **Creator Name** (required), an optional **Email**, and at least one of **Instagram**, **TikTok**, **YouTube** (username or channel) or **Facebook** (page URL). Click **Add Creator**.

</Step>
</Steps>

### Many creators from a CSV [#many-creators-from-a-csv]

On **Creators**, click **Add creators** and stay on the **CSV Upload** tab. Paste your rows into **CSV Data** and click **Import Creators**.

Columns, in this order:

```text title="creators.csv"
Name, Email (optional), Instagram, TikTok, YouTube, Facebook
John Doe, john@example.com, johndoe, johndoe, johndoevlogs, https://facebook.com/johndoe
Jane Smith, , janesmith, jane_smith, ,
```

- A header row is optional.
- **Email** can be left empty. If the second column doesn't look like an email, Bloss reads it as the Instagram handle and shifts the rest left.
- Every row needs a name and at least one social handle.
- Handles can be bare usernames or pasted profile URLs; Bloss strips them down to the username. Facebook takes a page URL.
- Values can't contain commas — the importer doesn't support quoted fields.
- The same email can't appear twice in one import.

When it finishes, Bloss shows how many creators were **added** and **skipped**, with a reason for each skipped row (for example, no social profiles, a handle that doesn't exist, or a creator who already exists with that email). If a handle couldn't be checked right then, the row is skipped — import only those rows again.

<Callout title="Re-adding someone you removed">

  If a row matches a creator you previously removed, Bloss restores their old
  profile — with their history — instead of creating a duplicate.

</Callout>

## Related [#related]

- [Managing your roster](/docs/brands/creators/managing-your-roster)
- [Trials](/docs/brands/creators/trials)
- [Creator groups](/docs/brands/creators/creator-groups)
- [Joining a brand (creator side)](/docs/creators/start/joining-a-brand)