# Analytics (/docs/brands/insights/analytics)

Dig into views, engagement, pay and creator rankings for any period, filter down to the content you care about, and compare periods side by side.

**Analytics** is where you go deeper than the <Term id="creator-hub">Creator Hub</Term>: full KPIs, trends, creator rankings, per-creator distributions and per-platform contribution. **Compare mode** puts up to three periods side by side.

Open it from <UiPath>Analytics</UiPath> in the sidebar. Any brand admin can use it.

<OpenInBloss to="admin/analytics">Open Analytics</OpenInBloss>

<Screenshot name="brands/analytics-overview" alt={"Analytics header with the filter row, KPI grid and Sets strip"} />

## Choose a period [#choose-a-period]

Use the period control at the end of the filter row:

- **All Time:** everything since your program started.
- **Current Cycle:** the running <Term id="cycle">cycle</Term>. Open its dropdown to pick any past cycle instead. If no cycle is running, it shows the current month and the header says **No current cycle · showing this month**.
- **Custom:** any date range, or a preset such as **Today**, **Yesterday**, **Last 7 Days**, **Last 14 Days** or **Last 30 Days**.

Dates follow your brand's [timezone](/docs/brands/settings/timezone).

## Filter what's counted [#filter-whats-counted]

Every filter applies to the whole page, and to [exports](/docs/brands/insights/exports) unless you turn that off.

| Filter          | Narrows the page to                                                                                                                                                                                                    |
| --------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Platform**    | One platform: Instagram, TikTok, YouTube or Facebook.                                                                                                                                                                  |
| **Tags**        | Videos with the selected <Term id="tag">tags</Term>.                                                                                                                                                                   |
| **Groups**      | Creators in the selected <Term id="creator-group">creator groups</Term>, or **Ungrouped**.                                                                                                                             |
| **Threshold**   | Videos above a minimum for a metric such as views. Applied per video on its latest figures in the period; the Sets strip applies it to each set's combined totals.                                                     |
| **Eligible**    | Only <Term id="set">sets</Term> that clear your base pay rules. Hover it to see the rule. Shown only when your brand has a rule.                                                                                       |
| **Base pay**    | Sets by instant base pay state, for example outstanding base pay.                                                                                                                                                      |
| **Link health** | **Has a dead link** (sets with at least one post that no longer opens) or **No dead links** (hides sets with a post confirmed dead; sets that were never checked stay in). See <Term id="dead-link">dead links</Term>. |

## What's on the page [#whats-on-the-page]

### KPI grid [#kpi-grid]

**Total Views**, **Videos Posted**, **Total Likes**, **Total Comments**, **Total Shares**, **Engagement Rate**, and **New Creators** (or **Total Creators** on **All Time**). With all platforms selected, you also see **Base Pay**, **Bonus Pay** and **Avg CPM**.

- **Engagement Rate** = (likes + comments + shares) ÷ views × 100, averaged across creators in the period.
- **Avg CPM** = total payouts ÷ total views × 1,000 for the selected period.

### Sets strip [#sets-strip]

How your sets performed: **Total Sets**, **Eligible Sets**, **% Eligible**, **Cross-posted** (sets with posts on two or more platforms), **Posts / Set** and **Views / Set**. A video that was never cross-posted is a set of one. Eligibility is checked against each cycle's own frozen rules.

### Charts [#charts]

- **Performance trend:** daily views and engagement. Click a day to see the videos behind it.
- **Cumulative Trend:** how views built up over the period.
- **Content and creator tiers:** how videos, sets and creators spread across performance tiers, with the previous period for comparison when there is one.

### Per-Creator Distribution [#per-creator-distribution]

Typical values per creator, so one viral creator doesn't skew the picture: views, likes, comments, shares, engagement rate, videos posted, and base and bonus pay.

### Creator Rankings [#creator-rankings]

Top and bottom performers for **Posting**, **Views**, **Likes**, **Comments**, **Shares** and **Engagement**, plus **Earnings** and **CPM** when all platforms are selected.

### Platform Contribution [#platform-contribution]

Who drives each platform: the top creators plus the long tail. Hidden when you filter by one platform.

## Compare periods [#compare-periods]

Compare mode shows KPIs and charts for two or three periods side by side.

<Steps>
<Step>

### Turn on Compare mode [#turn-on-compare-mode]

Click **Activate Compare Mode** (**Get Started →**) near the top of the page. The regular analytics are hidden while it's on, and the header shows a **Compare mode** chip.

</Step>
<Step>

### Pick periods [#pick-periods]

Click **Pick Periods** and select up to three: any cycle, **All Time**, or a custom range (**Add custom range…**). Click **Apply**. You need at least two to start comparing.

</Step>
<Step>

### Read the comparison [#read-the-comparison]

The first period is the **Base**; the others are **Period 2** and **Period 3**. The **Period Comparison** table shows each KPI with its change from the base. Overlay charts follow for **Views**, **Likes**, **Engagement Rate** and **Videos Posted**.

</Step>
</Steps>

Use **Manage Periods** to add or remove periods, and **Exit Compare Mode** to go back. Filters and **Download CSV** aren't available while Compare mode is on.

<Screenshot name="brands/analytics-compare" alt={"Compare mode with two cycles selected and the Period Comparison table"} />

## Export [#export]

Click **Download CSV** to export what you're looking at. See [Exports](/docs/brands/insights/exports) for every report and its columns.

## Related [#related]

- [Creator Hub](/docs/brands/insights/creator-hub)
- [Exports](/docs/brands/insights/exports)
- [How sets work](/docs/brands/videos/how-sets-work)