# Creator Hub (/docs/brands/insights/creator-hub)

Read your program's headline numbers, leaderboards, recent wins and posting health on the brand admin home page.

The <Term id="creator-hub">Creator Hub</Term> is the first page of the brand admin console. It shows how the whole program is doing for the period you pick: views, payouts, creators, top videos, who's leading and who's falling behind on posting.

Open it from <UiPath>Creator Hub</UiPath> in the sidebar. The page header reads **Dashboard**.

<OpenInBloss to="admin">Open the Creator Hub</OpenInBloss>

<Screenshot name="brands/creator-hub-top" alt={"Dashboard header with filters, the Views hero, Payouts, CPM and Creators tiles"} />

## Pick a period and filters [#pick-a-period-and-filters]

The header controls apply to every section on the page.

| Control      | What it does                                                                                                                                                                    |
| ------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Platform** | Show one platform only (Instagram, TikTok, YouTube or Facebook) or **All**.                                                                                                     |
| **Tags**     | Show only videos with the <Term id="tag">tags</Term> you pick. Hidden when the brand has no tags.                                                                               |
| **Groups**   | Show only creators in the <Term id="creator-group">creator groups</Term> you pick. **Ungrouped** selects creators who aren't in any group. Hidden when the brand has no groups. |
| Period       | **All Time**, **Current Cycle** (or any past <Term id="cycle">cycle</Term> from its dropdown), or **Custom**, with presets such as **Last 7 Days** and **Last 30 Days**.        |

Chips next to the title show what you're looking at, for example the cycle dates, the group you picked, and **Refreshed 3h ago** (when stats were last updated). If the brand has no running cycle, **Current Cycle** shows the current month and the header says **No active cycle · showing this month**.

<Callout title="Groups are a lens, not a rule">

  Filtering by group only changes what you see. It never changes anyone's pay.

</Callout>

## Headline numbers [#headline-numbers]

| Tile         | Shows                                                                                                                  |
| ------------ | ---------------------------------------------------------------------------------------------------------------------- |
| **Views**    | Total views for the period, with the number of videos posted and a small trend line. Hover to split views by platform. |
| **Payouts**  | Total payouts for the period. Hover for **Total payouts**, **Paid**, **Pending**, **Base Pay** and **Bonus Pay**.      |
| **CPM**      | Payouts per 1,000 views for the same period. See <Term id="cpm">CPM</Term>.                                            |
| **Creators** | Creators with any activity in the period, and the roster total when they differ.                                       |

Below them, smaller tiles show **Videos**, **Followers** (combined across platforms), **Pending payouts** and **New creators**. Hover **Videos** or **Followers** for a per-platform split.

When you filter by one platform, the **Payouts** and **CPM** tiles are hidden. Money is paid per <Term id="set">set</Term> across platforms, so it can't be split by platform.

## Charts [#charts]

- **Momentum chart:** switch between **Views**, **Engagement** (likes, comments and shares) and **Eng. rate**. Click a day to pin a breakdown of the videos behind it.
- **Cumulative Trend:** how total views have built up over the period.
- **Content and creator tiers:** how your videos and your creators are spread across performance tiers. Outside **All Time**, the previous period is shown for comparison.
- **Platform mix:** which platforms carry your views and videos. It's hidden when you filter by one platform. The per-creator detail lives on [Analytics](/docs/brands/insights/analytics).

## Leaderboards and posts [#leaderboards-and-posts]

The leaderboard card shows the top five creators.

| Period                                          | Tabs                                                                               |
| ----------------------------------------------- | ---------------------------------------------------------------------------------- |
| A cycle or custom range (**Cycle leaderboard**) | **Most views**, **Most improved**, **Longest streak**                              |
| **All Time** (**All-time leaderboard**)         | **Most views**, **Most videos**, **Most payouts** (hidden under a platform filter) |

Click **View all creators** to open the full roster.

Next to it, a list shows recent posts. Its title follows the period: **Today's posts**, **Posts this cycle**, **Posts in range** or **Latest posts**. Below, **Top videos** ranks the best-performing videos in the period.

<Screenshot name="brands/creator-hub-leaderboard" alt={"Cycle leaderboard with the Most views tab, Today's posts beside it"} />

## Posting compliance card [#posting-compliance-card]

If you've set a posting cadence, a **Posting compliance** card sums up who is on track, behind or over-posting in the same period, with the worst cases listed first. Click **View all** to open the full page, or **Configure rules** to change the cadence. If no cadence is set, the card offers **Set posting cadence**. See [Posting compliance](/docs/brands/insights/posting-compliance).

## Posting calendar [#posting-calendar]

The calendar shades each day by how much the team posted, from **Less** to **More**, and counts **Active days**. On **All Time**, use the arrows to browse month by month.

## Recent wins [#recent-wins]

**Recent wins** lists the four newest milestones creators reached. Bloss records them automatically each time a creator's videos sync:

- Hit 1,000 views on a video, and hit 10,000 views on a video (once each)
- New personal best for a single video's views
- 7-, 14- and 30-day posting streaks
- Posted 10 videos
- Reached a bonus tier's view threshold this cycle (only for tiered bonus deals)
- Posted a video today

The card is hidden until there's at least one win.

## Share the hub [#share-the-hub]

Click **Share** in the header to give clients or stakeholders a read-only view. See [Sharing your Creator Hub](/docs/brands/insights/sharing-your-creator-hub).

## Related [#related]

- [Analytics](/docs/brands/insights/analytics)
- [Posting compliance](/docs/brands/insights/posting-compliance)
- [Creator groups](/docs/brands/creators/creator-groups)