# General (/docs/brands/settings/general)

Rename your brand, see its web address and agency, and delete the brand if you're an agency owner or admin.

The first tab of <UiPath>Settings › General</UiPath> holds the brand itself: its name, its web address and the agency it belongs to. Agency owners and admins also see **Delete brand** here.

<OpenInBloss to="admin/settings?tab=general">Open Settings › General</OpenInBloss>

## Rename the brand [#rename-the-brand]

1. Change **Brand name**. It needs at least 2 characters.
2. Click **Save**.

The new name shows everywhere in Bloss, for your team and your creators.

## Web address [#web-address]

The brand's web address (`bloss.app/<slug>`) is set when the brand is created and can't be changed, so links you've shared keep working.

## Agency [#agency]

Shows the agency the brand belongs to. If you're in that agency, **Open agency** takes you to it.

## Delete the brand [#delete-the-brand]

Only the agency's owner and admins see this.

1. Click **Delete** _brand_.
2. Click **Delete brand** to confirm.

<Callout type="error" title="Deleting a brand can't be undone">

  Its subscription is canceled and everything in the brand is deleted for
  good: creators, videos, payout history and settings. A brand that still has
  managed accounts can't be deleted until they're closed.

</Callout>

To stop paying for the brand without deleting it, the agency owner cancels its plan instead. See [Billing](/docs/agencies/billing#cancel-or-resume-a-subscription).

## Related [#related]

- [Team and access](/docs/brands/settings/team-and-access)
- [Customization](/docs/brands/settings/customization)
- [Managing a brand](/docs/agencies/managing-a-brand)