# Timezone (/docs/brands/settings/timezone)

Set your brand's timezone and see what it changes — cycle boundaries, posting compliance weeks, daily figures and displayed dates.

Your brand timezone decides where each day starts and ends for everything date-based in Bloss. It's the first section of <UiPath>Settings › Rules › Timezone</UiPath>. The default is **UTC**.

<OpenInBloss to="admin/settings?tab=rules">Open Settings › Rules</OpenInBloss>

## Change the timezone [#change-the-timezone]

1. Under **Brand Timezone**, pick a zone, for example **Eastern Time (ET)** or **London (GMT/BST)**.
2. Click **Save Timezone**.

The list covers 23 common zones, from **UTC (±00:00)** to **New Zealand (NZST +12:00)**.

## What it changes [#what-it-changes]

| Area                      | Effect                                                                                                                         |
| ------------------------- | ------------------------------------------------------------------------------------------------------------------------------ |
| **Payout cycles**         | Cycle start and end dates are whole days in this timezone. A set joins the cycle that contains the day of its first post here. |
| **Auto-recurring cycles** | New cycles are laid out in whole days in this timezone.                                                                        |
| **Posting compliance**    | Weeks run Sunday to Saturday, and "per day" limits are counted per day, in this timezone.                                      |
| **Analytics and the API** | Daily figures are grouped by days in this timezone.                                                                            |
| **Displayed dates**       | Cycle dates, payout dates and most other dates in the admin console are shown in this timezone.                                |
| **Campaign deadline**     | The base pay deadline is a calendar day in this timezone.                                                                      |

## What it doesn't change [#what-it-doesnt-change]

- **Existing cycles keep their dates.** Changing the timezone affects _future_ cycle boundaries and compliance checks. Stored dates are unaffected.
- **Video timestamps don't move.** Bloss stores the exact time each post went up. Only how it's grouped into days and displayed changes.

<Callout title="Pick it before your first cycle">

  Set the timezone before you create cycles, so every cycle's days line up with
  how your team and creators think about them.

</Callout>

## Related [#related]

<Cards>
  <Card title="Payout cycles" href="/docs/brands/payouts/pay-cycles">

    Create and edit cycles.

</Card>
  <Card title="Posting cadence" href="/docs/brands/settings/posting-cadence">

    Weekly and daily posting rules.

</Card>
</Cards>