# Syncing (/docs/brands/videos/syncing)

How and when Bloss pulls in creators' posts and views — the nightly sync, Run Full Sync, Auto-Pair All Videos and syncing a single creator.

Syncing is how Bloss finds your creators' new posts and updates the views, likes, comments and shares on the ones it already has. You don't need to do anything: it runs every night. Use the manual controls when you need fresh numbers sooner.

## The nightly sync [#the-nightly-sync]

Once a day, in the evening of your brand's timezone (between 20:00 and 23:59), Bloss runs a full sync for your brand:

1. **Sync** every **Active** and **Trial** creator: new posts, updated stats, follower counts.
2. **Pair** new posts into <Term id="set">sets</Term> for every unpaid payout cycle. See [How sets work](/docs/brands/videos/how-sets-work#automatic-pairing).
3. **Recalculate pay** for every unpaid cycle.
4. **Refresh qualification** for every set, so the **Eligible** marks match the latest views.
5. **Check instant base pay**, if your brand uses it. See [Instant base pay](/docs/brands/payouts/instant-base-pay).

If a night's run fails, Bloss tries your brand again later.

**Paused** and **Deleted** creators are skipped. See [Statuses](/docs/brands/creators/managing-your-roster#statuses).

### What else a sync does [#what-else-a-sync-does]

- Records the day's view counts, which power charts, the **Stats as of** date on a creator's **Videos** tab, and pay.
- Corrects a post's date when the platform reports a better one, and moves its set's date with it.
- Checks [link health](/docs/brands/videos/link-health): dead links and changed handles.
- Moves trial creators who've passed to **Active**. See [Trials](/docs/brands/creators/trials).
- Updates [posting compliance](/docs/brands/insights/posting-compliance) flags.
- Marks new posts dated before a creator's [relevance cutoff](/docs/brands/videos/irrelevant-videos#cutoff) as irrelevant.

## Run it yourself [#run-it-yourself]

On **Payouts & Cycles**, at the right end of the tab bar, there are two buttons:

<Screenshot name="brands/sync-toolbar" alt={"Payouts & Cycles tab bar with Run Full Sync and Auto-Pair All Videos at the right"} />

### Run Full Sync [#run-full-sync]

Runs the whole nightly sync now: syncs all creators, pairs videos across every unpaid cycle, and recalculates payouts. It can take a few minutes on larger brands.

Click **Run Full Sync**, then **Start**. When it's done, Bloss shows **Full sync complete** with **Creators synced**, **Pairs created**, **Payouts created** and **Total amount**.

### Auto-Pair All Videos [#auto-pair-all-videos]

Groups unpaired videos into sets across all unpaid cycles and recalculates each set's pay. It doesn't fetch new posts — use it after a creator sync, or after fixing pairing or relevance by hand.

Click **Auto-Pair All Videos**, then **Start Auto-Pair**. The result shows **Pairs created** and **Failed**.

## Sync one creator [#sync-one-creator]

On a creator's profile, click **Sync Data**, then **Start Sync**. Bloss refreshes that creator's posts and follower stats across their connected platforms and tells you what changed.

<Callout title="Syncing one creator doesn't pair">

  A single-creator sync brings new posts in, but doesn't group them into sets.
  They're paired on the next nightly sync — or click **Auto-Pair All Videos** to
  do it now.

</Callout>

## Add a post the sync missed [#add-a-post-the-sync-missed]

Sometimes a platform leaves a post out of a creator's profile listing, so the sync never sees it. Add it yourself:

<Steps>
<Step>

### Open the dialog [#open-the-dialog]

On the creator's **Videos** tab, click **Add Videos by URL**. It's there for creators with Instagram or TikTok connected.

</Step>
<Step>

### Paste the links [#paste-the-links]

Paste one or more Instagram or TikTok post URLs, separated by spaces, commas or new lines. TikTok share links work too.

</Step>
</Steps>

Added posts join the normal video list. Bloss slots each one into the set it belongs to when it can match it, using the same rules as automatic pairing. They count toward pay like any other post and are refreshed on every sync.

## See when data was last updated [#see-when-data-was-last-updated]

- **Creators** shows **Refreshed** with how long ago the most recent creator sync was.
- A creator's profile shows when their data was last **Refreshed**.
- A creator's **Videos** tab shows, per cycle, when pay was **Last calculated** and which day's views it used (**Stats as of**).

## Related [#related]

- [How sets work](/docs/brands/videos/how-sets-work)
- [Pairing videos](/docs/brands/videos/pairing-videos)
- [Running a cycle](/docs/brands/payouts/running-a-cycle)
- [Troubleshooting](/docs/brands/troubleshooting)