# Tags and tag analytics (/docs/brands/videos/tags)

Label videos and sets with tags — hooks, products, formats — and use Tag analytics to see which ones perform, how the score and tiers work, and which tags win together.

A <Term id="tag">tag</Term> is a label you put on content — a hook ("POV"), a product, a format, a campaign angle. Tag your videos and Bloss shows which tags bring the views and engagement.

## Tag content [#tag-content]

You can tag in two places:

- **Video Vault** — use a video's or set's tag button. See [Video Vault](/docs/brands/videos/video-vault#tag-content).
- **A creator's Videos tab** — tag a set. Use **Pre-fill tags from this pair's videos** to copy the tags already on its posts up to the set.

How tags spread:

- Tagging a **set** also tags every post in it, so view numbers and pay numbers stay in step.
- In the Video Vault, removing a tag from one **post** of a set removes it from the whole set.
- A post can carry any number of tags.

Tags are also available in the Creator Hub, Analytics and the [Campaign API](/docs/developers/concepts#tags-and-creator-groups) as filters.

## Manage tags [#manage-tags]

Click **Manage tags** on the **Tags** page (or **Manage** in the Video Vault) to create, rename, recolor or delete tags. Tag names are unique within your brand, regardless of capitalization.

Deleting a tag removes it from every video.

### Client tags [#client-tags]

If you share your Creator Hub with Tag Analytics turned on, your client can make their own tags there. Their tags carry a **Client** badge. Clients can only edit their own tags; yours are read-only to them. See [Sharing your Creator Hub](/docs/brands/insights/sharing-your-creator-hub).

## Tag analytics [#tag-analytics]

Open **Tags** in the sidebar. The page is headed **Tag analytics: Which tags drive views and engagement**.

<OpenInBloss to="admin/tags">Open Tags</OpenInBloss>

<Screenshot name="brands/tag-analytics" alt={"Tag analytics with KPI tiles, the four tier cards and the leaderboard"} />

### Choose what to look at [#choose-what-to-look-at]

- **Window:** a payout cycle, a custom range, or all time.
- **Platform:** **All platforms** or one platform.
- **Tags:** show only specific tags.
- **Download CSV:** the tag leaderboard plus every set and post behind it, for the current window.

### The tiles [#the-tiles]

**Tagged reach**, **Top tag · views**, **Top tag · engagement**, **Fastest growing** and **Active tags**.

### Performance tiers [#performance-tiers]

Every tag gets a score from 0 to 100 and lands in one of four tiers:

| Tier          | Badge | Score     |
| ------------- | ----- | --------- |
| **Hero tags** | S     | 75 and up |
| **Strong**    | A     | 50–74     |
| **Steady**    | B     | 25–49     |
| **Watchlist** | C     | under 25  |

### How the score works [#how-the-score-works]

The score blends three things, each measured against the best tag in the same window:

| Part          | Weight | Measures                                                              |
| ------------- | ------ | --------------------------------------------------------------------- |
| Reach         | 50%    | The tag's total views, compared with the tag that has the most views. |
| Engagement    | 30%    | The tag's engagement rate, compared with the highest engagement rate. |
| Average views | 20%    | The tag's views per video, compared with the highest views per video. |

Engagement rate is (likes + comments + shares) ÷ views × 100.

**Example.** Your top tag by views has 2,000,000 views. Tag "Unboxing" has 1,000,000 views (half the top: 25 of 50 points), the best engagement rate of any tag (30 of 30), and 60% of the best views per video (12 of 20). Its score is 25 + 30 + 12 = **67**, so it's **Strong**.

Because the score is relative, it answers "how does this tag compare with my other tags right now?" — not "is this tag good in absolute terms?". A tag with no videos in the window scores 0. The score is always worked out across all platforms, even when you filter to one.

### The rest of the page [#the-rest-of-the-page]

- **Share of reach** — where tagged views come from.
- **Top tags** and the **Tag leaderboard** — tags ranked by the metric you choose: **Views**, **Likes**, **Avg views**, **Median views**, **Eng. rate** or **Videos**. The leaderboard also shows each tag's tier. Median views is the middle video's views, so one viral post can't skew it.
- **Tag × platform** — average views per video for each tag on each platform. Darker is stronger.
- **Winning combinations** — the tag pairs that most often appear together on the same videos, with their combined views.

### Reading the numbers [#reading-the-numbers]

- A video counts toward every tag it carries, so per-tag totals can add up to more than your brand's totals.
- Growth compares each tag's reach with the window of the same length just before it. It's shown for a cycle or custom range, not for all time.
- Numbers use each video's latest daily snapshot in the window.

## Related [#related]

- [Video Vault](/docs/brands/videos/video-vault)
- [Analytics](/docs/brands/insights/analytics)
- [Sharing your Creator Hub](/docs/brands/insights/sharing-your-creator-hub)