# Welcome to Bloss (/docs/get-started)

What Bloss does, how agencies, brands, creators and coaches fit together, and where to start.

Bloss runs creator (UGC) programs. Brands use it to track every video their creators post, rank creators, and pay them. Creators use it to see their videos, their earnings and every brand they work with in one place.

## How Bloss fits together [#how-bloss-fits-together]

| Who                                   | What they do in Bloss                                                                                                                                       |
| ------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **<Term id="agency">Agency</Term>**   | The workspace at the top. An agency owns one or more brands, manages its team and pays for each brand's subscription.                                       |
| **<Term id="brand">Brand</Term>**     | One creator program inside an agency, with its own creators, pay rules, <Term id="cycle">payout cycles</Term> and settings. Brand admins run it day to day. |
| **<Term id="creator">Creator</Term>** | A person who posts videos for one or more brands and gets paid for them. One Bloss account covers every brand they work with.                               |
| **Coach**                             | An approved coach who helps creators improve. Coaches see how their students perform across brands.                                                         |

One person can hold several of these at once. For example, an agency admin can also be a creator in one of the agency's brands, and a creator can also be a coach.

## The basic loop [#the-basic-loop]

1. A brand sets its pay rules: <Term id="base-pay">base pay</Term> for each qualifying <Term id="set">set</Term> and an optional <Term id="bonus">bonus</Term> for views.
2. Creators join the brand and connect their Instagram, TikTok, YouTube and Facebook accounts.
3. Bloss syncs their posts and groups the same video posted on several platforms into one <Term id="set">set</Term>.
4. At the end of each payout cycle, the brand generates payouts, reviews them and pays creators.

## Start here [#start-here]

<Cards>
  <Card title="I run a brand" href="/docs/get-started/quickstart-brands">

    Set pay rules, invite creators and run your first payout cycle.

</Card>
  <Card title="I'm a creator" href="/docs/get-started/quickstart-creators">

    Join a brand, connect your accounts, post and get paid.

</Card>
  <Card title="I'm a coach" href="/docs/get-started/quickstart-coaches">

    Apply, get approved, invite students and keep them accountable.

</Card>
  <Card title="I manage an agency" href="/docs/agencies">

    Create brands, manage your team and handle billing.

</Card>
</Cards>

## Other useful pages [#other-useful-pages]

- [Your account](/docs/get-started/your-account): signing in, passwords, and switching between brands and hubs.
- [Invitations](/docs/get-started/invitations): accepting agency, brand and coach invites.
- [Glossary](/docs/get-started/glossary): every Bloss term in one list.
- [FAQ](/docs/get-started/faq): quick answers to common questions.
- [Developers](/docs/developers): the Platform API, AI agents (MCP) and webhooks.